Apple Kool-Aid is the Best Kool-Aid

A truly fine piece of writing.


This is not a dream recounted. The Apple Store is real.

After many years of stubbornly hanging onto my identity as a PC-person, I finally relent and buy a damned MacBook Air. PC people have a tendency to take an absurd defensive stance whenever the Apple folks roll out a new product. We say: Fuck you, Apple. I don’t want an iThing. We puff our chests out, proudly. Then, eventually we buy the iThing, even though a part of us dies with each iPurchase. Because, let’s face it: Apple is good at making stuff.

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